Strategi Digital Marketing - Hook Caption

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Hook on Social Media


Dalam post kali ini, gue akan share sedikit terkait cara membuat hook. Nah, apa itu hook? Hook adalah kalimat yang biasanya ditempatkan di awal caption (kalimat pertama) untuk menarik perhatian pembaca. Kenapa hook penting, karena nature dari social media itu sendiri yang tampilannya dalam bentuk scroll, sehingga sebagai digital marketer, kita harus tahu bahwa kita membutuhkan waktu 1-3 detik saja untuk menarik perhatian users. Hal yang membuatnya tertarik untuk menghabiskan waktu lebih lama itulah yang kita sebut sebagai hook. Hook sendiri dalam bahasa Inggris adalah mata pancing. Jadi dari gambaran ini bisa kelihatan kan, kita menggunakan hook untuk memancing users untuk mendapatkan pesan dari yang ingin kita sampaikan.

Hook ini bukan hanya di caption ya. Teman-teman juga bisa pakai di video atau bahkan pada lagu, puisi dan juga cerita pendek. Woow!

Nah, kemudian apakah contoh-contoh hook yang bisa kita terapkan? Berikut gue berikan beberapa contoh:

1. Menggunakan data
Contoh: "Tahu gak sih, cuman 1% dari penggunna Iphone yang tahu fitur ini!"

2. Bikin orang FOMO
Contoh: Sisa dua jam lagi untuk kamu menggunakan promo pemilu ini loh!

3. Bikin orang percaya
Contoh: Percaya gak, kalau kemeja ini pernah dipakai Bapak presiden!

Nah, kamu ada ide hook caption lagi ga? Yuk comment di kolom komentar!

Suka dengan content seperti ini? Kasi tahu gue dong melalui linkedIn gue ya.

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